Tictrac’s business is built around understanding what motivates people to look after their health. Our challenge was to communicate this to potential partners and clients.
We needed to create a site that showcased Tictrac USP’s and company values. We started with a deep-dive into their product and gained an understanding of what their management team expected from the site and then worked with them to break down all their content and re-organize it into a suitable hierarchy that fitted their core sales message.
Our design team then worked on various options for the potential visual direction we could take the brand in and the possible look and feel of the site. This included mood boards and mock ups of key screens alongside images that helped bring the site to life.
Our site helped align Tictrac digital presence with its business objectives and increased visitor conversions.