Unpacking the depth of the Round hill business and helping them rationalise and communicate in a coherent way the myriad investment activities they are involved in.
We worked closely with Round Hill’s senior management team to understand the core messages that needed to be communicated to their diverse audience of investors, press and potential employees.
Our design team wanted to create a professional look and feel that reflected the size of the Round Hill fund and its global footprint. We focused on dark blues and an image search that incorporated strong architectural elements into the visual identity.
Our UX team created a clear framework that visually supported the company's five distinct areas of investment. We then worked with a copywriter to strip back a lot of the investment jargon that was previously being used on the site and cut copy down into manaagle chunks.