Raid

RAID is a multi-faceted research tool that helps brands with their audience diagnostics and profiling.

Industry: Advertiving and Marketing

Product: Platform

Our challenge:

 

We were tasked with turning an analogue research framework into a digital platform; streamlining the creation of consumer surveys, and automating their delivery and the analysis of results.

 

We changed the way a leading London marketing agency operates, allowing them to scale their offering and quickly identify insights and trends, whilst also having the ability to understand and manipulate the raw data.

 

The RAID platform is generating revenue for the agency and being used across key client accounts, including News International.