Cinch

Developing a web platform for a new entrant to the UK storage market.

Our challenge:

 

Creating a web platform that allows clients to book storage space seems simple enough. However there were a number of UX challenges that needed to be overcome in order to make this an intuitive and simple process for the end user.

 

Cinch offers clients short and long-term storage with 24/7 access and a variety of collection options using different sized storage containers. Our job was to create a platform with a sales funnel that converts site visitors into customers. Throughout the design and build process we user tested our proposed designs with a working prototype that allowed us to iterate quickly and better understand how users behave when presented with different options in the user journey. Key to this was the creation of a customizable storage size estimator tool.

 

We also developed a user friendly content management system for the Cinch team that allows them to manage their back office operations.