We’ve been building and launching digital products for over 10 years. In that time we’ve worked for governments, fashion brands, entertainment companies, educational organisations, multinationals and startups. Across all our projects we have focused on a design process that elevates a digital product from something that "works" to something that truly engages and wows it’s audience.
Head of Product
Head of Development
Germán is a member of the founding team of Baytree and has over 15 years experience designing identities for print and digital. In his career he has founded his own studio and worked for a wide range of international clients including Liz Clairbone, Odebrecht, Sofitel Hotels, Vacavaliente and the Cartoon Network.
He is in charge of the creative output of our studio and also likes to get his hands dirty with Wordpress and other frontend frameworks. When he is not hunting down the latest design trends German can be found in his garage building his next fixed-gear bike.
Tom has spent his career helping multinational clients develop their brand and digital strategies across multiple territories. He has worked in Europe, Latin America and the Middle East with clients that include the BBC, Movistar, O2, Sainsbury’s and Hotels.com as well as a host of start ups.
Prior to founding Baytree, Tom was head of brand at Tuenti.com, one of Spain’s most trafficked websites with 13 million registered users and over 40 billion page views per month.
Tom oversees the growth of Baytree as well as playing an active role with key clients.
Alma is a native of Mexico City and has been working in the digital world since 2010 when she joined Zimat Consultores, one of Mexico’s leading digital consultancies. Specialising in user experience design and program management, Alma has worked with Heineken Mexico, the Mexican Government, Museo Amparo and Modo.
Alma joined Baytree in our London office in 2015 and currently leads our product team in Buenos Aires. She holds an MA in Digital Media from Goldsmiths University and when not geeking out on all things digital enjoys cycling and visiting art galleries.
Piero is a software architect and video games producer. He is proficient in a host of technologies, from offline core development frameworks through to web and visual arts tools. Prior to Baytree, Piero worked as a software developer and systems architect for several leading technology companies in Argentina and the US. Piero also co-directs TizaPapelByte, an academic research and development project that brings together social science professors and technology professionals to investigate the relationship between Education, Society and New Media.
Piero leads the development team at Baytree, making sure that all builds are approached creatively, efficiently and with the most appropriate technologies.